November 16th Blog Assignment due November 18th.

David Ogilvy and Rosser Reeves & Hillman Curtis designers and advertisers. 

1. They both share the idea to please their client as much as possible. The both use the skill of attracting the viewer or the customer more in depth or to a deeper level or a wider perspective. 

2. The distinct differences is that the advertisers do not care about the mass consumers like the designers care about the viewers. The designers actually put some soul, emotions or personal views into the work. Like for example it was said that mean goal of the advertisers were to sell the client's product or service, and if your mean goal is to sell than your best interest is not in the buyer/customer. The designers actually look for what the viewers might want to see or experience whereas the advertisers do not care about what the customers want and they try to dictate what the customers should want.  

Gun Control The Signifiers

Monica's Comm406

The video below signifies that gun crime is a serious and very deadly problem in Philadelphia. The signifier is the clipe of the two kids shooting someone on the bus with automatic weapons and the music. 

The video below signifies that Harry is a good guy. The signifier is the music and the speaker speaking positive about Harry. 

The video below signifies that Romney is not a good guy. The signifier is the music, the words, the black and white images and the dark colors. 

How To Speak To The People: Words You Use: Song Airline Ad Campaign & Rosser Reeves political campaign

I feel like the Song Airline campaign contrasted from the strategies seen in the political campaign videos of Rosser Reeves. They did not use the right techniques. Song Airlines did not persuade the people the way the political candidates did in the videos. They tried to used pathos but they did not back it up with any understanding of the brand. They did not address to the public what was the product or the service they were trying to sell. The only thing Song airlines did was give a sense of calmness and happiness. They should have directed their viewers to the source of that calm and happy feel, which would have been images of the actual airlines and airplanes. Their campaign was too vague. It left most people very clueless. Especially for a new brand coming into the marketing world, the vague approach it not the smartest even if you're using pathos. It was a waste of the pathos' technique. They should have used some good ol' brand description.

  

Unlike the Song airlines campaign, the Rosser Reeves political commercials were a success for some candidates. President Eisenhower was having a hell of a victory using the right language and simplicity  ethos. He also used songs and sing-alongs. Eisenhower played the good guy that didn't know the answer but knew what he would do. He talked about changed like Obama and sold his credibility. The Eisenhower ads connected with the people's understanding and some times used logos to back him up. For example he said because he knew how to run troops in a war he could also run a country. You have  to get an understand of what or who you are through to your target audience before you can use the ethos, pathos, or logos methode. 

Cracked Up

My opinions on the article "5 Bad Ideas for Dealing With Bullies You Learned in Movies, from cracked.com.

I understand that the site is a funny site and most people want the articles to stay humorous, but it is also important for the owners of the site to put out a a positive message once in a while. However, as i read through the article i realized that the article wasn't as serious as i thought it was going to be. For the most part i feel the article covered corny ways to deal with bullies, and it was suppose to be funny. Some of the things were funny and some were corny.  In conclusion i do not think that the site, Cracked.com did anything wrong by posting an article that was humorous on a more important level.

Music Videos - Analysis of the Women Actor(actress)

Music Videos

notorious big - (1)mo money mo problems, (2)hypnotized, (3)nasty girl

I don't fully agree with this guy from the movie because he is making the job of the females in music videos seem negative. Depending on the artist or the type of song, the roles of the female counterparts are not always offensive to women. The artists and songs in the music videos that were being examine were mostly all rock videos. Some of those artists were overly obsessed with the opposite sex. It was merely the wildly obscene fantasy of immature rockstars and not the music video that is objectifying the female body. All male artist and types of music videos do not disrespect the female. Some artists and their videos don't use the act of a woman devaluing their selves. The narrator said that the music industry uses sex and slutty women in the music video to sell and i do not think that is true. I believe that the women are in the video to accompany the male artist, make the video look better, and make the male artist look good. The female actor of a music video is also there to entertain the audience. The male artist makes the directors of the music videos seem like bad people when they are only doing what the artist ask. The women in the music videos aren't degrading themselves they are just playing as the girlfriend, lover, spouse or partner of the artist. In some videos the random girl can make the male artist look dumb and immature depending on the theme of the video and song.

Under Armor Ad with Frith analysis

Meanings

Surface: an in-shape guy wearing name brand underwear.
Advertiser: wear our product because this is what ufc fighters wear.
Cultural: athletic male ages 20-30 wear this. It's a popular brand.  

California Milk Processor Board, "Got Milk?"

I really like the California Milk Processor Board, "Got Milk?" campaign because it was long and dedicated. I think it is still running. I like it because it is very easy to advertise, anybody can star in the commercials or still ad's.  Like all you have to do is not be lactose and tolerant, and drink a little bit of milk from a glass letting the milk give you a milk-mustache.


by Raphael Bropleh
"got Jav?"