I have started using both yola and webs to create Stacy's Department Store website. However, the department store is not called Stacy's anymore. I changed the name to the name of my clothing line promotors, BNJC. Ben and Jerry Clique is an endorser and promotors of certain clothing brands.
I created BNJC in 2007 or so when I lived in New York experiencing the city life and the freedom of not having any supervision from parents or guardian. I chose the name Ben and Jerry Clique because the ice-cream company Ben and Jerry has multiple flavors and wide variety of taste. Likewise, I have a wide variety of clothing brands that I created over the time of my late high school years and my early college years which need a larger name to be under and supported by so BNJC was created.
BNJC's website will promote only clothing and accessories like:
watches
jewelry
bracelets
rings
cufflinks
earrings
fragrances
ties
shoes
belts
perception glasses
sunglasses
baseball caps
formal caps
What medium will BNJC's use to promoted its clothing brands:
I decided to not use Adobe's dreamweaver and create the site from stratch. I decided in the most time effiencent method of using a website creating website like Yola.
Now I am only designing the frame and background of the website without adding any contents yet, I have yet to edit contents to add to the site.
I was contemplating on which tools to use when creating my website. I could either use a website that allows you to create a website for free or charge, or I could make it from scratch using Adobe's Dreamweaver. I guess I could base my decision on time, efficency, quality and the desired overall out come.
Tools:
Web Development websites: Webs.com, Yola.com, and Google Sites.
Webs
(We have a wide variety of website features to
match your needs. With a Premium Package, get a domain name, use premium
website templates, build an online store and utilize our award-winning, 24/7
support team. Drive more traffic to your site with tools that analyze and
optimize your pages. See where visitors are coming from, where they're spending
their time on site, which pages are popular and which links are clicked.)
Yola
(All Yola packages come with site statistics. See how many people are coming to your site and watch your business grow! No technical experience required! Make your free website with our easy drag & drop functionality. Everything you need is at your fingertips. Expand your reach by publishing your website to mobile phones, Facebook, and the web. Edit in one place, and publish everywhere. Start with a free website, and select the premium features you need as your business grows. With Yola, you can manage your domains, hosting, email, online store, and more, all in one convenient place.)
Google Sites
(Free website developer by Google Inc, Single-click page creation, Customizable look and feel, Dozens of pre-built templates, Settings for accessing and sharing information, It's free!)
Software Applications: Dreamweaver and Visual Site Designer:
Dreamweaver:
Visual Site Designer:
I am going to be basing my choice on what is required for my project and what are the overall essentials that I intend/want to see in the end result. I have to do more planning and decide what features will be need for the final product of the website's design. I think im am swaying more towards using a web creating website so it can cut out the process time and it brings security and ease.
My final
proposal for my project in capstone will have to be a website running a
campaign for a fake department store called Stacy’s. Stacy’s will carry
clothing and accessory by fictitious brands. In the campaign I will create the
images to present my photography skills, write the music and shoot the
commercials, which will encompass the music video ascetics. Some of the 30
seconds to one-minute video advertisements in the campaign will be a mix of an
advertisement and a music video. My first project proposal for my project was
going to be one 7 to 10 minutes music video slash commercial, but I changed my
mind because I wanted use a medium that would allow me to show off multiple
degrees of my communication and artistic skills. I also wanted to learn and
obtain new media art proficiencies that I did not know or simply wasn’t into,
like graphic design and web creation. By combining all or most of the mediums
of new media like photography, graphic design, advertisements, videos, web
illustration and pubic relations, I will be more susceptible to meeting more
than the minimum of what future employers require. Knowing that my project will
encompass many different media, I intend to rough draft all of my ideas so I can
choose the best ones before I place it into the final web campaign. Rough drafting
will save time in the website design and decorating process. I hope my final
proposal is good enough for my professor and my director. I also wish to get an
excellent satisfaction out of my work after creating this project.
How a brand attracts its targeted audience can play a major part in the
outcome and success of the brand. The strategies can differ depending on the
product or service that is being campaigned. You could take the commercial approach
like Macy and Target placing their products on TV and in magazines, or you
could do the same thing and incorporate celebrity endorsements like Mountain
Dew. You could also use the theatrical approach like Bud Lite and place you
products in a movie like Ted. It depends on the product and the P-R team
working along with the advertisers to determine what the campaign will be
launched. My plan is to use a website as my medium to launch an ad campaign for
a made-up department store with made-up clothing lines. I want to keep my
budget as low as possible so I will probably be the only actor and model in the
campaign. I will be including short 15-25 second ads with the still photos. I
am taking Macys’ strategy of having a web base campaign and targeting the
average consumer and the high shoppers. Macys had a 4.6 boost in comps with a
40 percent increase in online sales because of their web base campaign as well
as the broadcasted commercials aired weekly. (Scott Thaler, EVP and chief interaction officer at Zimmerman Advertising: Forbes
website)
Since I am the creator of the website and the director, photographer, and
the model/actor I will have to collaborate with another director or camera man
to achieve the necessary outcome. Photoshop will be my main source of editing
as far as imagery is concerned. I will also use iMovie to edit and illustrate any
video ads. I am going to be original to an extend but I am still going to use
the old techniques of taking still images from the video files. I do not want
to get to intense on the website by trying to incorporate too much because it
will be more time consuming than I actual realize.
There are certain structures that you abide by when you are operating a
campaign.
There are questions you will have to
ask yourself. Questions like, what are we trying to achieve through our
campaign and how will we know when we achieve it? Who are the target audience,
and customers insight, who are we trying to reach and influence? These are
questions that give you an aim and object. Having the proper aim and object
will increase the success rate of the campaign. All campaign needs at least two
key messages to work from. Other questions to think about are how are we trying
to position our products and services, and which campaign or product offers
will engage and convert our audience. There are millions of consumers out there
are the question is how will you reach and engage your target audience. Most
campaigns have a goal of trying to reach as many people as possible, and
depending on how many people and potential customers the medium of the campaign
will reach determines whether or not a particular medium will be used or not. I
took good ideas from brands like Target and Macy’s. Macy’s has always been out
of the “big box” when it comes to how they use digital media. Unique social
campaigns have broken through QR codes, and the harnessing of star power have
been a few ways they have lead the industry via technology. However, Macy’s
also uses no name actor who look alike with big names. Macy tries to target the
average consumer as well as the high end shoppers. With their newest digital
solutions they continue to harness some of the key strengths that Amazon used
to exclusively hold. By continuing to think outside the big box, Macy’s is
inspiring advertisers like me to be more unique in our advertising.
I didn't have much luck with the graphic editing for my music video. I kept the video simple. I started off with the idea of making a music video to the song i produced but as i listened to the song (Holy Moly) i decided that the rhythm of the song was too jumpy and exciting that i could not make a video to it the i wanted because i did not have to time nor the budget for the necessary people and props. I wanted to take what every video i produced and put it in comic-book style, that was my original plan but things did not work out.
I ended up making a video to one of my favorite song "We Be Steady Mobbin" by Lil Wayne. I ending up staring in the video. I made the video the way i was left to do because my original plans backfired. Trying to use to many people in the video did not work because of conflicting schedules.
My original plans were to used mickey mouse wearing a tuxedo to play the part of lil wayne. The song has lil wayne featuring gucci mane and i was going to play the part of gucci mane. However, i cut the song to only have the beginning chorus, lil wayne's first verse and the chorus right after his first verse with out gucci mane's part turning the song from 4 mins to 1:50 seconds. I figured the shorter the song the easier the video. I used clips of me and little wayne and i edited it to flow with the beat of the song. I used the taxonomy of music video chart. I also made sure that the clips were synced with the lyrics of the songs, so that pieces of the lyrics can be seen in the video. For example there is a piece in video that says "forget about the females" and when that part comes up i placed clips of females.
Next times i will plan differently. I will choose the song in advance and stick with it. When i have to make a music video again, i will first find a song i would like to do a music video to, like a song that i wouldn't mind other people watching the video to. Next time i will start the shooting process a week earlier. I give my video a 7 out of 10 for visual consistancy sycning the clipes to the beat and lyrics of the song. I was the producer of the video and the co-star.
