Wednesday, November 16, 2011

November 16th Blog Assignment due November 18th.

David Ogilvy and Rosser Reeves & Hillman Curtis designers and advertisers. 

1. They both share the idea to please their client as much as possible. The both use the skill of attracting the viewer or the customer more in depth or to a deeper level or a wider perspective. 

2. The distinct differences is that the advertisers do not care about the mass consumers like the designers care about the viewers. The designers actually put some soul, emotions or personal views into the work. Like for example it was said that mean goal of the advertisers were to sell the client's product or service, and if your mean goal is to sell than your best interest is not in the buyer/customer. The designers actually look for what the viewers might want to see or experience whereas the advertisers do not care about what the customers want and they try to dictate what the customers should want.